UA-38809021-1 Niagara region Written Rock

Today, we pass the Golden Mic to Darrin O'Brien, famously known as SNOW. Hailing from the tough neighbourhoods of Toronto, he brought a unique blend of reggae, pop, and hip-hop to the global stage. With his chart-topping hit "Informer" from his debut album '12 Inches of Snow', he not only made waves in the music industry but also set a record by holding the number-one spot on the Billboard Hot 100 for seven consecutive weeks. But it wasn’t all smooth sailing for Snow. Facing personal challenges, including a year in jail before the release of 'Informer', he turned adversity into motivation. From these humble and challenging beginnings to becoming an international sensation, Snow's journey perfectly embodies the transformative power of music and the resilience of the human spirit that we're always championing. Join us as we navigate the snowstorm of his life, exploring the highs, the lows, and everything in between.

​So, why did we pass him our Golden Mic? Why will he go down with the greats?
Let's continue our journey of Hip-Hop together, shall we?
Songs Featured:

Embark on a journey into the fascinating trajectory of Snow's career. His musical voyage took an extraordinary detour when he encountered the legendary MC Shan. This pivotal meeting was the catalyst for the production of his groundbreaking track, "Informer." This song wasn't just a hit; it was a global sensation, resonating with audiences from all corners of the world. However, Snow's journey wasn't without its fair share of turbulence. Faced with hurdles, including a ban from entering the United States, he didn't let adversity deter him. Instead, he persisted and solidified his place in the international reggae scene. Snow didn't merely produce hit songs; he etched his name in the annals of musical history, setting world records and garnering widespread accolades for his unparalleled contributions.
Dive deep into the captivating narrative surrounding the moniker "SNOW", unraveling the layers of its origin. While there's a prevalent interpretation of the name, we hold a different perspective and offer our unique elucidation on its significance. Delve into Snow's transformative journey: from navigating the challenges of a tumultuous upbringing in the hood to emerging as an influential artist committed to community upliftment. Through his non-profit organization, Snow manifests his dedication to giving back, making tangible impacts. Alongside his professional endeavors, we'll also pull back the curtain on the nuances of his personal life. Learn about the battles he's faced, the tragedies he's overcome, and the way he has championed love as not just an emotion, but a guiding principle shaping his existence.
Step into the world of Snow as we commemorate his remarkable artistic odyssey. From gracing stages alongside musical titans to leaving an indelible mark on the realms of reggae and hip-hop, Snow's influence is undeniable. Delve into the depths of his persona, where a blend of humility and fiery passion for music has endeared him to fans and contemporaries alike. Our episode promises a riveting chronicle of a maestro who stands testament to the fact that challenges, no matter how daunting, can be surmounted with unwavering dedication, fervor, and a true sense of self. Snow's narrative is a beacon of hope, illustrating that with the right mix of heart and talent, the journey to legendary status is attainable. Brace yourself for a whirlwind of artistry and inspiration, as we unfold the mesmerizing saga of Snow in this episode.

Let's take you on a journey.

Informer isn't just a song; it's a timeless anthem. Born out of introspection, it began as a few heartfelt lines sung by a man trying to express his emotions during a period of incarceration. This raw sentiment soon captured global attention, propelling the track to win numerous accolades and dominate the number one spot for a staggering seven weeks. In a testament to its enduring appeal, Snow revisited "Informer" in 2018, eliciting an overwhelmingly positive response reminiscent of its original reception. But the song's legacy didn't stop there. When Daddy Yankee collaborated with Snow to create "Con Calma", the result was nothing short of explosive. This reinvention, while nodding to its roots, proved to be another chartbuster. It's truly astonishing to witness a track, three decades in existence, continuing to leave such a profound impact and commanding top chart positions. Which rendition resonates with you the most? The phenomenon of "Informer" serves as a reminder of the ageless power of authentic music.

Snow Vlog ep 1. "I just had an attitude"

The Jamaica videos

There's a series of 5 videos where Snow took a journey to Jamaica. This was an extraordinary trip for Snow for many reasons, see why.

in the Next Episode . . .

Tomorrow, we bring the series out west to British Columbia to shine a spotlight on Darcy McBride, AKA Details of Hoodstock Entertainment. We'll tell you about his career in not only music but also his impact on baseball and even cage fighting. Why will he go down with the greats? Why does he deserve our Golden Mic?
Find out as we continue our journey of Hip-Hop together, shall we?

UA-38809021-1 Niagara region Written Rock